Blog

ON Advertising Joins AZTC as Annual Premier Sponsor

On Advertising, a full-service marketing, advertising and public relations agency, has joined the Arizona Technology Council as a member and as one of five annual Premier Sponsors. Based in Phoenix, the integrated agency has been developing tech-savvy ideas for clients in the state’s technology sector for more than 20 years.

The agency provides clients with a comprehensive range of marketing services, including advertising, public relations, crisis communications, website production and SEO, business-to-business marketing, branding and identity, digital, strategic planning, content development, and in-house video production.

For Ron Meritt, On Advertising’s President, helping tech clients succeed involves staying ahead of the curve in a constantly evolving marketplace.

“Marketing strategies are quickly being reshaped by the same technology our clients are developing,” Meritt said. “We are constantly developing new ideas that help connect consumers with that technology.”

As one of the Arizona Technology Council’s Premier Sponsors, Meritt said the agency is eager to help other members build business and increase their brand and market share.  On Advertising offers special partnership incentives that are exclusive to Council members.

“We take a customized, strategic marketing approach to everything we do at On Advertising. Increasing your bottom line is what we do best,” Meritt said. “Our technological aptitude spans every department and produces real results for our clients.”

For more information, please visit on-advertising.com. For a free marketing evaluation for your business, please call Ron Meritt at 480.705.6623, ext. 122.

Posted in Data Centers | Leave a comment

The Number One Way to Save Over $2 Million on an Arizona Data Center

This post was authored by B3 Strategies Chief Executive Officer, Russell D. Smoldon, who has over 30 years of public policy experience focused on energy, water, taxation, environmental, health care and economic development issues.

Positioned as “The Public Policy Architects,” B3 Strategies, an affiliate of Jennings, Strouss & Salmon law firm, provides clients with the development and implementation of public policy strategy at the local, state, and federal levels.

In 2013, the Arizona Legislature established a tax incentive program directed towards computer data centers (CDC). Owners, operators, and qualified co-location tenants of a CDC may be eligible to receive exemptions.

Only a few qualified candidates are taking advantage of this opportunity. If someone you know is an owner, operator or a co-location tenant of a CDC, please consider forwarding this information to them. The goal of this program is to encourage and expand high quality CDC development within the state of Arizona. We can only achieve this goal if members of our community commit to spreading the word about this opportunity and encourage candidates to apply.

For ten calendar years, qualified owners, operators, and qualified co-location tenants can be exempt from all Transaction Privilege Taxes (TPT) and Use Taxes at the state, county, and local levels of the purchase of Data Center Equipment. For a CDC that qualifies as a Sustainable Redevelopment Project, the exemptions are available for up to 20 full calendar years.

Data Center Equipment includes:

  • Equipment necessary for transformation, generation, distribution or management of electricity required to operate computer server equipment.
  • Equipment necessary to cool and maintain a controlled environment for the operation of the computer server and other Computer Data Center components.
  • Water conservation systems, including facilities or mechanisms that are designed to collect, conserve, and reuse water.
  • All enabling software, computer server equipment, chassis, networking equipment, switches, racks, cabling, trays and conduits.
  • All monitoring equipment and security systems.
  • Modular Data Centers and preassembled components of any item described in this paragraph, including components used in the manufacturing of Modular Data Centers.
  • Other tangible personal property that is essential to the operations of a Computer Data Center.

The exemptions do not cover Personal Property Taxes, Real Property Taxes, Taxes on Power or Telecommunications, or Prime Contracting TPT on Building Materials.

To qualify as a Sustainable Redevelopment Project, your CDC must either:

  • Have had a vacancy rate of at least fifty percent (50%) for six of the twelve months prior to the acquisition by purchase or long term lease,

OR

  • “Attain” a green building standard that they were not previously certified under, such as Green Globe, Energy Star, LEED, or other similar building standards.

More CDC facilities qualify for this tax exemption than are currently taking advantage of this opportunity. To certify your facility, qualified CDC owners or operators must satisfy the following:

  • Submit an Application for CDC Certification and receive a Letter of Certification from Commerce,
  • Satisfy the requisite Capital Investment Threshold in a timely manner and submit evidence of one of the following:
    • If the CDC Facility is located in either Maricopa or Pima County, a Capital Investment of at least $50 million is made within five years of the date of the Letter of Certification from Commerce,
    • If the CDC is located in any other county than Maricopa or Pima, a Capital Investment of at least $25 million is made within five years of the date of the Letter of Certification from Commerce,
    • In the case of an Existing CDC, regardless of location, a Capital Investment of at least $250 million was made during the period between September 1, 2007 and August 31, 2013,
    • Remit a non-refundable processing fee of $50.00 at the time of certification of the CDC,
    • Comply with the employer requirement set forth in A.R.S. §§ 23-214(B).

Once your facility is certified as a qualified CDC, the process to certify your qualified co-location Tenant is extremely straightforward.  Tenants in a qualified CDC are eligible for benefits if they have signed a lease of at least 500kW per month for a period of two or more years.  To certify your qualified co-location Tenant, they must submit the following:

  • Tax ID number for their certification letter.
  • Proof of filing with the Federal e-verify program.
  • $50.00 application fee made out to the Arizona Commerce Authority.

The goal of the program is to encourage business investment and the creation of high quality Data Center opportunities in the state.  Over the course of ten years, a 1 MW deployment in Chandler, AZ could save over $2.4 million.

If you are interested in more information, or believe you may qualify for this tax exemption but are unsure of what the next steps are, contact me at rsmoldon@b3stategies.com or Jim Grice with Lathrop & Gage, LLP at jgrice@lathropgage.com.  For more information about the Computer Data Center Program visit http://www.azcommerce.com/incentives/computer-data-center-program.

Posted in Data Centers | Leave a comment

Special Event: AZIMA Presents the Future of Content Marketing

Co-CEO and co-founder of Phoenix-based iAcquire and ClearVoice, Joe Griffin, will walk through how an integrated content marketing plan works at an Arizona Interactive Marketing Association (AZIMA) event on Thursday, July 17. Griffin, who advocates an integrated content marketing strategy to create effective results, will present “The Future of Content Marketing” from 6:00pm to 8:00pm at the Hilton Scottsdale Resort & Villas in Scottsdale.

Griffin and his team work with high-profile clients such as J.G. Wentworth, Intuit, Coach, Team Coco (Conan O’Brien) and others, helping them to create and maintain their true content brands.

During this informative discussion, Griffin will take a top down to bottom look at how to create an integrated content marketing plan while also showing guests how to take advantage of the right tools, advertising platforms, and content creators to turn a dull content marketing campaign into something that creates real results.

Content marketing was born because of the change in the consumer buying journey. “It’s not just a new way to reach an audience…it is a marketing discipline dedicated to the idea that content can be strategically created and marketed to a pre-determined audience segment in a format that is unobtrusive and value-added,” Griffin explains. “Statistically, search, mobile adoption and usage, and social have evolved so rapidly in the last four years that the very fundamentals of advertising and marketing must shift. I’ll highlight those major changes in my presentation.”

In addition to covering new technologies that support influencer partnerships and marketing, Griffin will discuss common misconceptions even among marketing professionals and C-suite executives.

The cost of the event, which includes dinner, is free for AZIMA corporate and VIP members, $40 for AZIMA regular members and guests who pre-register and $25 for students (student ID required at registration desk). Tickets are $50 at the door. The event takes place at the Hilton Scottsdale Resort & Villas, 6333 N. Scottsdale Road. To learn more, visit www.joinazima.org.

Posted in Marketing | Leave a comment

AZTC Publishes Legislative Voting Guide Vote TechSmart

Providing its members and constituents a comprehensive review of Arizona legislative candidates’ positions on the key issues affecting the technology industry, the Arizona Technology Council today released its 2014 Vote TechSmart guide. The planning for this guide started in May with the Arizona Technology Council’s Public Policy Committee developing a legislative candidate survey that was sent to every registered legislative candidate. Over 70 candidates responded to the survey and all candidates that completed the survey were offered an opportunity to be interviewed by the Public Policy Committee during the third week of June. Interviews were held in Phoenix and Tucson with 65 candidates participating.

After the interviews the Committee members used the candidate’s survey responses, interview notes and, for the incumbents, their legislative track record, to determine who would be endorsed by the Council. The Vote TechSmart guide also grades legislators that are running for office again based on their support of the technology industry legislative initiatives over the last two years legislative sessions. They are given a letter grade from A to F in the Tech Hot, Tech Not section of the guide.

Posted in Council News, Public Policy | Leave a comment

AZTC Partner TechFetch.com Hiring for Business Development in Phoenix

TechFetch.com, a rapidly growing tech talent acquisition platform, is looking for a Director of Client Relations to support the Arizona market. The position will be work closely with the Arizona Technology Council and its staff as TechFetch.com is powering the Council’s new Career Center. Part-time or full-time options are available with a base salary and incentive plan. Experience in the technology consulting + recruiting + staffing industry is a huge a plus and the position will be based in Phoenix.

Primary responsibilities include:

  • Connecting with the HR + recruiting mangers + talent acquisition roles at local tech companies
  • Generate leads and convert them to sales/subscription
  • Provide on-going support, user training and engage with them on-going basis
  • Leveraging internet and social media channels to promote TechFetch.com
  • Attend all AZTC events to meet the members and member prospects for lead generation

Candidates will bring to the table: 

  • Exceptional networking skills
  • Outstanding interpersonal and communications skills
  • Basic understanding of technology and internet
  • An undying passion for business development + customer support
  • Desire to succeed in the roles and responsibilities

How TechFetch.com will support you: 

  • Provide training about TechFetch.com offerings and how it benefits local businesses in technology hiring
  • Provide access to our strong customer base to up sell and generate more leads and sales
  • A base salary with commission to boost your earning potential
  • Flexible work hours, part-time or full-time employment
  • Work with membership staff in Phoenix and Tucson on lead share and lead generation
  • Opportunity to be based in AZTC office to integrate with the AZTC staff and members

Interested in applying? For more information email Merry Lake Merrell with the Arizona Technology Council at mmerrell@aztechcouncil.org and if you are ready to apply, click here.

Posted in Council News, Talent | Leave a comment

Four Reasons You Don’t Want to Miss the Marketing Technology Summit

The Business Marketing Association (BMA) Phoenix Chapter and the Arizona Technology Council (AZTC) are once again joining forces to bring you the sixth annual Marketing Technology Summit, which will be held on Thursday, August 21, 2014, at the Hilton Scottsdale Resort and Conference Center. This year’s Summit will focus on tools and tactics for leveraging Big Data to create top-notch marketing and sales content and strategies.

Four reasons to attend the 2014 Marketing Technology Summit

1.      Networking! – We expect more than 250 business-to-business marketing, sales, and technology professionals to attend the Summit. So it’s a great opportunity to rub elbows with other decision makers, make new connections and rekindle old ones.

2.      Workshops, Panels and Keynotes, OH MY! – The agenda is loaded: three Lunch and Learn-style workshops, two panel discussions and two award-winning keynote speakers:

  • Fire Starter: Pre-Summit Lunch and Learn Workshops
  • Opening Keynote with Laura Ramos, Principal Analyst at Forrester Research
  • CIO/CMO “Big Data” Thought Leadershippanel discussion with Mike Guggemos, CIO at Insight; Steve Reese, CIO of the Phoenix Suns; and Kevin Myers, CMO at Swiftpage
  • Data and Customer Success Managementpanel discussion with Dan Steinman, Chief Customer Officer at Gainsight, Aaron Stead, SVP Sales & BizDev at Infusionsoft; Ruben Rabago, Director of Member Care at WebPT; and Tim Thomas, CIO at Local Motors
  • Afternoon Keynote with Rowan Trollope, GM of the Collaboration Technology Group at Cisco Systems

What a lineup!

 3.      Swag! –Some of the top companies in technology marketing are sponsoring the summit and will be there hosting an all-day expo. Mingle with your peers, visit the sponsors’ booths for valuable information, fun activities, and swag giveaways. Sponsors for the event include the Arizona Commerce Authority, Castelazo Content, Dell, Elevation Marketing, IDS Technology Marketing, KEO Marketing, LaneTerralever, meltmedia, ON Advertising, Prisma Graphic, Prism Global Marketing Solutions, TechThinQ, Televerde, Tempo Creative, Trans-West Network Solutions, TSYS Merchant Solutions and UBM Tech.

 4.      Drinks! – Finish the day with a cold beer or a refreshing glass of wine, delicious appetizers and the company of friends old and new. Take the opportunity to talk to the day’s speakers, chat with the sponsors, and otherwise enjoy the coming-together ofthe tech marketing community.

What more can we say? This event promises to be a perfect blend of informative and fun – and above all, valuable. You’ll be glad you came. So reserve your spot at the 2014 Marketing Technology Summit by registering here.

Sponsorship Opportunities
If your company is looking for great exposure to an audience of marketing professionals, the Marketing Technology Summit has four tiers of sponsorship opportunities available. For more information, contact the Arizona Technology Council at marketing@aztechcouncil.org.

This post was written by Michaella Blake, Content Developer & Social Media Strategist at 2014 Marketing Technology Summit sponsor Castelazo Content.

Posted in Marketing, Marketing Technology Summit | Leave a comment

Gear Up for August’s Marketing Technology Summit with meltmedia and Beacons

melt_logo_sphere_pms278AZTC Platinum Sponsor meltmedia is presenting the last Lunch and Learn of July as a teaser for its Firestarter Workshop at August’s Marketing Technology Summit.

If you haven’t heard about Bluetooth beacons yet (Apple calls them iBeacons), you’re about to. And the buzz is only going to grow louder. But what are beacons really all about? At their best, they can truly connect your digital marketing to people in the real world. At their worst, they can enable highly annoying interactions that can send your audience running for the OFF switch.

Join the Arizona Technology Council and meltmedia for lunch (our friends at Cafe Rio are catering!) at ASU SkySong on Thursday, July 31 and you’ll be introduced to the fundamentals of this new tech, see a physical demo of beacons in action, get a sanity check on the current state of beacons technology and participate in a dialog about potential use cases for beacons in the real world.

Sound good? If this teaser event sparks your interest, make a point to join the Arizona Technology Council and Phoenix’s Business Marketing Association for the sixth annual Marketing Technology Summit on Thursday, August 21 at the Hilton Scottsdale Resort & Villas. meltmedia will be expanding its beacons presentation during a morning Firestarter Workshop and attendees will get their hands dirty in a fun ideation exercise that could lead you to your first beacons-based project.

Posted in Annual Sponsor, Lunch and Learn Events, Marketing Technology Summit, Member News | Leave a comment

Platinum Sponsor KEO Marketing Hosts July Lunch and Learn at Chandler’s TechShop

As a leading B2B marketing agency based in Phoenix, Arizona, KEO Marketing develops and implements strategies to help clients increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing, and more. The impressive results KEO Marketing generated on behalf of its client CyrusOne recently earned the company a Finalist spot for Marketing Campaign of the Year by the American Business Awardssm and will ultimately be awarded with a Gold, Silver, or Bronze Stevie® Award on Friday, September 12 in San Francisco. A recognized expert in marketing, sales and business growth, founder and CEO Sheila Kloefkorn was recently named one of the “Top 25 Dynamic Women in Business” by the Phoenix Business Journal for “trailblazing the Valley’s business community as a mentor, influencer and visionary.”  Sheila and her team are passionate about helping businesses and marketers create stand out results for their businesses.

KEO Marketing is presenting a Lunch and Learn at Chandler’s TechShop on Tuesday, July 29 on challenges for business to business marketers. Space is limited so make sure to register in advance.

For more information, visit keomarketing.com.

Posted in Annual Sponsor, Member News | Leave a comment

Switch to our mobile site